Visual-Eyes
5216 48 Ave Red Deer AB T4N 3T9 (403) 314-1322
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Target your Mail Outs with Patient Demographics


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Target your Mail Outs with Patient Demographics

Use patient demographics to group patients into different categories and send relevant personalized mail outs. These mail outs can help your clinic stand out and offer great value to your patients. Some message types you can send include: Newsletters Targeted Marketing Education With demographics, you can target your messaging to specific audiences to achieve better engagement. For more information […]

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Marketing Campaigns and Their Effectiveness

Marketing campaigns create a unique URL that allows you to track if patients are finding your online booking site from your social media platforms, emails, ads, and more. More importantly, they also show which of those markets result in bookings.  Various tools can determine how patients are booking appointments at your office. You can utilize:  […]

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Benefits of Selling Gift Cards

Many businesses do not feel the need to offer gift cards for a handful of reasons. Maybe they consider themselves too small, already offer gift certificates, or just do not know where to start. But if you do not sell gift cards yet, you are ultimately missing out. You take pride in your business and […]

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Email Campaigns Keep Patients Informed

Email marketing campaigns are available in Visual Connect, allowing your clinic to create and customize email blasts for newsletters, marketing, and educational material. Stay front of mind by keeping patients informed of office updates, the latest trends and promotions, and more. A detailed Email Campaigns Guide is available that covers how to create, pause, resume, […]

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6 Ways to Increase Your Online Bookings

Add “Book Now” links everywhere including on your website, email signatures, and social media. Use Visual Connect for recalls and CL next dates with “Book Now” buttons. Create email marketing campaigns to leverage your “Book Now” options. Advertise online booking in your clinic. “Online booking now available at: www.your website.ca” Mention booking online when leaving […]

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Leveraging Visual Connect Surveys

“How satisfied are you with your new glasses?” A simple question can go a long way towards great customer care and building a loyal patient base. Use Visual Connect surveys to assess patient experience and satisfaction. Surveys may be sent following: Eye examinations Purchasing retail products (e.g. glasses or contact lenses) These 1 question surveys […]

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Custom Mailing Export Reports

Do you want to reach out to specific patients? Create your own custom export with our mailing export reports for targeted marketing, educational purposes, or internal data research and watch your business grow! You can create: Letters Envelopes Labels Patient counts Spreadsheets Stay on top of your patient communications and view our GUIDE for instructions […]

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The New Email Editor is Here!

Our new Visual Connect email editor has additional customization options for your messages. Engage your customers and compliment your clinic branding with these new upgraded options: Add photos Link websites Link surveys Use a header that will draw attention More fonts Please view our short GUIDE for instructions on using these new features. Haven’t heard […]

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What Guided your Patients to Choose your Clinic?

As business owners, knowing your referral sources and successful marketing programs is an important aspect of managing growth. The first step to find out where your patients are coming from is to start asking! For new patients, you might ask: How did you hear about our office? The answers should be entered consistently, in Visual-Eyes […]

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Why Track Metric Values?

“If you measure it, it will improve.” Every business has key values which if tracked, can drastically effect the performance of your business. In the optometry industry, one of these key metrics is your average revenue per full exam (also sometimes called ‘revenue per patient’.) Why is revenue per full exam so important? It is […]

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